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On AdSense, a lifestyle site with 5,000 pageviews a month earns about $19.60 — roughly $13.72–$25.48. A managed ad network lifts that to about $56.00.
Display ads pay per thousand pageviews — the Page RPM. With 5,000 pageviews a month, a lifestyle site with US readers running Google AdSense alone typically earns about $19.60 a month, or $235 a year. That assumes 20% of visitors block ads and earn nothing — change it in the calculator if your analytics say otherwise.
The niche and the ad network matter far more than small changes in traffic: the same 5,000 pageviews earn about $56.00 on a managed network and about $140 on a finance site with one. The calculator below is set to 5,000 pageviews — pick your niche, where your readers are and your ad network, or type the RPM from your own dashboard.
Page RPM, CPM & Traffic Goals
Monthly Ad Revenue
Likely between $274 and $510 a month at this niche, audience and network
Earned vs lost to ad blockers
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US readers, 20% ad-blocked. Estimates from the calculator’s built-in RPM model (mid-points of publicly reported ranges, ±30%) — your dashboard RPM beats any estimate.
| Niche | AdSense only | Managed network |
|---|---|---|
| Finance & insurance | $49.00 | $140 |
| Business, marketing & SaaS | $35.00 | $100 |
| Technology & software | $33.60 | $96.00 |
| Health & wellness | $30.80 | $88.00 |
| Food & recipes | $30.80 | $88.00 |
| Travel | $25.20 | $72.00 |
| Lifestyle, fashion & parenting | $19.60 | $56.00 |
| Gaming & entertainment | $14.00 | $40.00 |
| News & general interest | $11.20 | $32.00 |
Monthly pageviews