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Margin, Break-Even Price & ROAS
Net Profit
Strong margin · Net Margin: 28.9%
Order Revenue vs Costs
Profit Summary
Platform Fee Amount
$3.58
Payment Fee Amount
$1.95
Return Reserve
$1.10
Drop in a paystub, bank statement or screenshot — the AI reads it and fills these fields for you.
Invoices Tracker is where this stops being a one-off number: keep your real balances there and the projection updates itself.
Describe an invoice and the AI writes it. PDF without watermarks, free.
Online-store unit economics usually break when sellers understate fees, fulfillment, returns, or acquisition cost. The SBA guidance on startup costs and market research is a useful official baseline before scaling.
Include packaging, payment fees, reserve for returns, and operational overhead instead of focusing only on product cost.
If your allowable acquisition cost is thin, apparent growth can quickly become cash burn.
Shipping charged can support margin, but only if it survives the fee stack and real fulfillment cost. Review expense treatment with the IRS business expense resources.
The best ecommerce pricing decisions come from contribution margin and ad headroom, not from gross sales alone.
Platforms